Building organizations that drive positive social and environmental change.
Joanne is a senior strategist who helps organizations harness their power to achieve profit, people & planet goals.
Joanne is a senior strategist who helps organizations harness their power to achieve profit, people & planet goals.
Drawing upon over thirty years of big brand experience, Joanne works in a spirit of collaboration, innovation and passion for a product, service or cause. She started her consultancy in 2008 to provide top-level strategic direction and brand management, without having to take on the higher costs of a full-time senior team leader.
Her background includes strategic roles in top-ranking advertising agencies in Toronto, Sydney and Vancouver, most recently as a partner of Rethink. Joanne has worked with some of the best marketers in the world including Coca-Cola, General Mills, Nestle, Heinz, Kimberly-Clark, Bell, A&W, Bayer, SC Johnson and Toyota, to name a few.
Joanne focuses on clear goal setting, feasible plans, accountability and real results. She strives to allocate precious time, financial and human resources for maximum return on investment. Her proven track record reflects increases in revenue, brand awareness & appeal, program participation, mission-based targets as well as improved staff recruitment & engagement.
Clients of all sizes from the corporate, government & nonprofit sectors have benefited from Joanne’s counsel. She sees the big picture, understands the details, asks the right questions and connects the dots between data points in order to deliver winning strategies.
Joanne is also an Adjunct Professor at the UBC Sauder School of Business and teaches several undergraduate and graduate level courses in ‘Building Brands With Purpose’.
Building brand power for good.
Clients
Joanne is proud to have supported the following organizations in building brands that matter.
Services
Joanne provides strategic direction and team leadership, without the higher costs of a full-time senior management staff member. She begins with an in-depth understanding of a client’s unique organizational needs and then customizes her approach to achieve focused and specific goals.
Joanne offers long-term strategic planning & counsel as well as short-term strategy development & implementation for nonprofits, government and corporate organizations.
Research
- In-depth analysis into an organization, customer/donor, staff, partners & other key stakeholders, competitors and the current market environment.
- Insights into shared values, motivations, challenges and other factors that influence engagement and inspire action.
- Facilitation of focus groups and brand workshops to identify issues, opportunities and valuable feedback.
Strategy
- Development of purpose and vision statements based on shared values with all key stakeholders.
- Focused marketing & communications strategy in order to build brand awareness, engagement, revenue & loyalty both internally and externally.
- Strategic planning sessions for senior management teams and their boards of directors.
- Clear goal setting with measurable metrics for real impact to the community and environment.
Leadership
- Strategic contribution within a senior leadership team or board of directors.
- Team coaching and consultation for strategy development, implementation and evaluation.
- External agency analysis, selection and/or other partner recommendations.
- Facilitation of workshops to bring all key stakeholders together for collaborative, values-based work.
Impact
- Evaluation of measurable impacts and opportunities for future growth.
- Analysis of return on investment and recommendations for increasing ‘bang for buck’.
- Management of marketing & communications tactics with handpicked creative & media partners for each project.
- Delivery of initiatives that are beyond the internal team’s current resources.
Contact Joanne to help fuel your organization’s higher purpose and bottom line.
[email protected]
604.626.6278
Linkedin.com/joanneturner